Asset Management

In today's volatile financial markets, declines in assets under management along with increasingly skeptical clients can lead to reduced commissions for advisors and brokers. In addition, clients today increasingly demand their advisors to manage their portfolios according to personalized and structured financial plans. Financial advisors and private bankers need new and innovative ways to distinguish themselves from competitors in order to attract new customers, while satisfying and retaining their existing customers.

Saratoga CRM™ provides that differentiation through superior client-relationship management. Saratoga provides the tools to help you better understand the current state of your business, make more intelligent, fact-based decisions, and more effectively manage the allocation of client resources and grow the assets under your management.

A Saratoga CRM solution can be tailored to assist Institutional Asset Management (IAM) firms in all interactions with prospects, clients, consultants, brokers, and service providers. It can even help firms target and profile their competitors. A key advantage of Saratoga CRM is how easily it is customized to each firm's unique sales and client service processes. Every IAM may not need or want all the capabilities offered by Saratoga CRM, but it's nice to know you'll have the "headroom" you need to support future needs and growth.

Benefits of Saratoga CRM:

  • Consistent, accessible, accurate information - Consolidates multiple databases and sources of information into one data repository which can be updated with third-party databases and portfolio accounting systems. Data can be accessed by anyone in your business sphere.

  • Remote user connectivity - Provides data and system access by staff traveling or working from remote offices and using computers or wireless hand-held devices like Blackberries, Treos and PocketPCs.

  • Sales productivity - Gives IAMs access to current data on plan sponsors, consultants and competitive IAMs, including comprehensive profiles of their opportunity base without having to navigate multiple directories, web sites, or in-house systems.

  • Focused marketing - Access to third-party data can provide the business intelligence needed to quickly execute marketing and sales programs to find new clients. Databases such as Nelson's MarketPlace, Pensionscope , Canadian Pension Fund and Larkspur can all provide a wealth of information to assist firms and individual users in finding prospects and targeting competitors.

  • Client Service - Facilitates better communication on account data and performance to clients and account-specific service providers. Besides providing product information to the right people at the right time, Saratoga can also ensure smooth event management including pre-selection, invitation, reservation, confirmation, reminders, on-site registration and follow-up.

  • Opportunity Management - Provides superior tracking of deals in the pipeline to improve forecast accuracy and prospect tracking. Saratoga CRM can also assist with meeting preparation and presentation; management of correspondence, RFPs and RFIs; consultant and broker tracking, assembly of client service resources, and assessing effectiveness of sales and marketing activities.

  • Consultant Relations - Helps you better manage consultant relationships with information about consultant-account assignments and consultant performance. This enables you to focus on your most productive relationships and profile firms that fit your best relationship model.

  • Activity Management - Aids tracking and managing activities to create a better coordinated sales process, improve client service and consultant relations, and streamline work with brokers and other service providers. Lets you track activities of all types, including emails, and associate them with the products, accounts, opportunities and people involved. Provides comprehensive viewing and reporting capabilities.

  • Product Management - Provides Product Managers with critical information about market coverage and market reaction to company products. Also reports on reception of products in the marketplace.

  • Opening New Accounts - New account data collected from all sources can be entered on forms within Saratoga CRM, streamlining the account-opening process and your ability to access relevant information for a variety of marketing activities.

  • Compliance - Improves risk profiling and compliance with in-house and regulatory agency requirements. Q&A forms can be created to collect the required data in electronic format and to satisfy current and future regulatory reporting requirements.

  • Standards and practices - Lets you establish rules with automatic triggers to ensure company practices and policies are observed and that required information is collected. (Remember: Bad data is worse than no data.)