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Saratoga CRM WINS TOP 15 ENTERPRISE CRM SOFTWARE AWARD FROM ISM INC. FOR SIXTH YEARBETHESDA, Md., and CAMPBELL, Calif . (March 26, 2007) – Saratoga CRM today announced that its Saratoga CRM 6.5.3 was selected by ISM Inc., Customer Relationship Management ( CRM ) and Real-Time Enterprise strategic advisors, as a Top 15 CRM Enterprise Software Award for 2007. This is the sixth year that ISM has selected Saratoga CRM to receive its Top 15 Award list. “The Top 15 CRM Awards, which serve as the standard for comprehensive CRM software, have evolved since 1990 — when ISM began the Awards — to be the industry benchmark,” said Barton Goldenberg, founder and president of ISM. “The Top 15 winners represent the best and most comprehensive CRM software serving internal and external customers with features ranging from predictive modeling to Web 2.0 to access to handheld/wireless devices.” Saratoga CRM 6.5.3 was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 s election criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features. “Saratoga CRM is to be praised for obtaining the Top 15 honor as ISM's software selection process is strenuous and comprehensive,” said Goldenberg. “Saratoga CRM is among the leaders of the CRM industry.” “This is the sixth year that our CRM platform has received recognition from ISM for superior performance,” said Mark Elconin, CEO of Saratoga CRM. “For 20 years we have made it our mission to deliver the most versatile and powerful enterprise CRM solution on the market. We have already proven Saratoga CRM 's value for financial services, manufacturing, health care energy, insurance services – any enterprise infrastructure where a company has to map customer relations to complex business processes. We are delighted that the ISM award acknowledges our market value.” The Top 15 selections are featured in ISM's 14th edition of The Guide to CRM Automation and in a Top 15 CD available at ( www.ismguide.com ). About ISM Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management ( CRM ) and eCustomer initiatives. ISM publishes the annual The Guide to CRM Automation and Top 15 CRM software Awards/Reviews. Barton Goldenberg, founder and president of ISM, authored CRM Automation published by Prentice Hall and is a columnist for a number of publications, including CRM Magazine and Sales & Marketing Management Magazine. ISM private sector clients include AAA Mid-Atlantic, ExxonMobil, IBM , McGraw-Hill, Nike, Pepsico and United Way of America and United Way of Toronto ; ISM's government clients include the Department of Defense and the US Postal Service. About Saratoga Systems Saratoga CRM provides advanced solutions that enable our customers to maximize employee productivity, increase operational efficiency, create new revenue opportunities, build and maintain satisfied customers, and build a strong, sustainable competitive advantage. Saratoga CRM currently has 120,000 users worldwide and more than 800 corporate customers including BASF, Blue Cross of California, ING , Kodak, MetLife, Office Depot, T. Rowe Price, and Virgin Atlantic Airways. Saratoga CRM has its headquarters in Campbell , California , the heart of Silicon Valley , and regional offices in the United Kingdom , Sweden , Germany , and France , as well as distributors throughout the world. For more information, see Saratoga CRM at www.saratogasystems.com . Contact: Tom Woolf |
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