CRM FOR MARKETING AUTOMATION

Squeeze maximum results from every marketing dollar

Saratoga CRM™'s Marketing Communication Center (MCC) gives marketing managers the tools to design, execute, manage and track more successful marketing campaigns ranging from basic lead generation to complex customer relationship programs. Through each successive campaign, the Saratoga CRM system continues to build for your company a strong permission-based marketing asset.

Track leads from acquisition to closure

As leads from your campaigns flow in, MCC collects prospect information and qualifies prospects through a scoring process and criteria you define. MCC then directs each opportunity to the appropriate sales resource for follow-through. Complete audit trails let you track any lead through the sales cycle and evaluate overall campaign effectiveness and ROI.

Manage customer and partner relationships

Saratoga CRM gives you complete access to vital information needed to manage customer and partner relationship programs. MCC maintains detailed account information including up-to-date permission marketing criteria, associated marketing campaigns, and an accurate record of all customer contacts. You can reach into selected databases and, using easy-to-use check boxes, select your target audience for individual campaigns. When it's time to execute a marketing campaign or project, the up-to-date information is there providing the tools you need to maximize program effectiveness.

Marketing Communication Center

Saratoga CRM for marketing lets you:

Segment and select target audiences
Execute mass e-marketing campaigns
Create follow-up activities and audit trails
Track results and evaluate campaign ROI
Nurture a lead through the cycle from acquisition to repeat sales
Profile and score leads and prospects
Combine lists from multiple databases
Manage literature fulfillment
Develop permission marketing programs
Manage partner and customer marketing programs

How you benefit:

Save time and money as you easily execute targeted campaigns
Enhance program effectiveness by starting with an up-to-date core database of leads, prospects, opportunities and customers
Maximize the value of your marketing program by tracking the lead from marketing through the sales cycle

RESOURCE CENTER

Analyst Reports, White Papers and more.

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"Saratoga CRM helps our field sales force efficiently service more than 30,000 independent agencies..."

Paul Cross, IT Manager, Progressive Insurance

"The flexibility is what impressed us the most... Saratoga CRM adapts to our organization instead of forcing us to adapt to it, unlike other industrial grade CRM offerings"

Larry Bassett, Director of IT, Phoenix Contact